http://www.openframeworks.com Thu, 08 Jul 2010 07:05:07 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://www.openframeworks.com/marketing/trends/marketing-media-ecosystem-2010-study/ http://www.openframeworks.com/marketing/trends/marketing-media-ecosystem-2010-study/#comments Wed, 06 Jan 2010 11:44:01 +0000 Kai http://www.openframeworks.com/?p=167 Marketing & Media Ecosystem 2010, identifies the priorities, capabilities and partnerships required across the marketer – agency – media value chain to optimize now and prepare for the future. The first cross-industry partnership of its kind, MME 2010 is a…

]]> Marketing & Media Ecosystem 2010, identifies the priorities, capabilities and partnerships required across the marketer – agency – media value chain to optimize now and prepare for the future. The first cross-industry partnership of its kind, MME 2010 is a joint study between the ANA (Association of National Advertisers), IAB (Interactive Advertising Bureau), AAAA (American Association of Advertising Agencies), and management consulting firm Booz & Company.

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