Tag: ‘AAAA’

Marketing & Media Ecosystem 2010 Study

Wednesday, January 6th, 2010

Marketing & Media Ecosystem 2010, identifies the priorities, capabilities and partnerships required across the marketer – agency – media value chain to optimize now and prepare for the future. The first cross-industry partnership of its kind, MME 2010 is a joint study between the ANA (Association of National Advertisers), IAB (Interactive Advertising Bureau), AAAA (American Association of Advertising Agencies), and management consulting firm Booz & Company.

  • Share/Bookmark