Marketing & Media Ecosystem 2010 Study

Marketing & Media Ecosystem 2010, identifies the priorities, capabilities and partnerships required across the marketer – agency – media value chain to optimize now and prepare for the future. The first cross-industry partnership of its kind, MME 2010 is a joint study between the ANA (Association of National Advertisers), IAB (Interactive Advertising Bureau), AAAA (American Association of Advertising Agencies), and management consulting firm Booz & Company.

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